The hard tea contains 5% alcohol by volume. They also contain caffeine, ranging from 15 to 30 milligrams, depending on the flavor and will hit shelves in late August. The hard tea option also comes in four flavors, including slightly sweet (a mixture of black tea with a twist of lemon), half and half (a combination of half black tea and half lemonade), a strawberry dragonfruit flavor and mango pineapple. The original flavor is being sold in a four-pack of 12-ounce cans or a single 19.2-ounce can.

The iced coffee contains 6% alcohol by volume.ĭrinkers can buy a variety pack, consisting of a dozen 12-ounce cans, three each of all four flavors. “They feel and drink like more of an indulgence item, which inherently has a lower consumption rate than a drink that offers refreshment with the buzz.”ĭunkin’s new spiked coffee comes in four flavors, including original, caramel, mocha and vanilla, and have about 30 milligrams of caffeine, less than the average 100 milligrams of caffeine found in a cup of coffee.

“Spiked coffees aren’t as sessionable as hard teas, seltzers, and ready-to-drink cocktails,” Stanford said. It’s a relatively undeveloped space for a few reasons, including their rich flavoring that makes it potentially difficult to drink multiple beverages at a time, limiting their appeal compared to fruitier and lighter options. In 2019, a partnership between Molson Coors and La Colombe to sell a “Hard Cold Brew Coffee” didn’t resonate with consumers and the drink was discontinued within a year of its release. Last year, Pabst Blue Ribbon axed their hard coffee flavor drink because of poor sales. There are only a smattering of brands on sale, like espresso martinins from Kahlua, a jarred cocktail from Beam Suntory’s On the Rocks and Loverboy, a canned cocktail from some of the stars of Bravo’s “Summer House.”īigger competitors in the category have also failed. However, Dunkin’ might find the hard coffee category more challenging, which isn’t as popular as other soft drinks going hard. Stanford said that Dunkin’ “has as good a chance as anyone to make that category resonate with drinkers.” “There is certainly evidence that other hard tea brands can find success, but none have been able to rival Twisted Tea for dominance.”ĭunkin’ President Scott Murphy told CNN that the creation of Dunkin’ Spiked means “you can start and end your day with Dunkin’, which is a testament to our continuous drive for innovation and understanding our fans’ desires.” The hard tea “maintains a massive share and continues to grow,” Dave Williams, vice president of analytics and insights for Bump Williams Consulting, told CNN.

Notably, Twisted Tea is now the beer company’s largest brand, surpassing Truly, which has seen its popularity fade, and Samuel Adams beer. The Dunkin’ name will certainly help it stand out in the hard tea category, which is dominated by Twisted Tea, brewed by the Boston Beer Company. “Like other well known non-alcoholic brands, Dunkin’ wants to capitalize on a built-in audience and established brand equity as it pushes its way into alcohol,” Duane Stanford, editor of Beverage Digest, told CNN. However, the Dunkin’ brand could help it stand out. With the increasing competition, the category is growing: Sales of RTDs amassed more than $10 billion in US sales over the past 12 months, a 7% increase from the prior year, according to a new NIQ report. It’s part of the growing trend of ready-to-drink beverages hitting shelves as consumers crave new combinations of their favorite flavors. The two malt-based beverages, scheduled for an early September release, will feature eight flavors between them, all based on the chain’s iced coffee and tea flavors.ĭunkin’ is joining a crowded field of soft drinks going hard. It’s true: Dunkin’ is turning two of its most popular drinks into boozy beverages.Īfter setting the internet abuzz last week, Dunkin’ will officially announce Monday the debut of Dunkin’ Spiked Iced Coffees and Iced Teas, which are both scheduled to roll out in the coming weeks.

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